Dolby Atmos
Dolby, a global leader in audio-visual innovation, sought to strengthen its presence in the middle east & North Africa (MENA) region. The goal was to create a compelling digital strategy that would resonate with audiences while maintaining the brand’s premium and immersive storytelling experience.
We took charge of Dolby MENA’s social media, digital, paid campaigns, and influencer collaborations, ensuring a seamless blend of local engagement and global brand identity.
About the project
Bringing sound & vision to life
The Xntric by LPS implemented a 360-degree digital strategy, combining social media, paid campaigns, and influencer collaborations to amplify Dolby s presence in MENA. Through content creation & storytelling, we crafted high-quality social templates, video production, and interactive narratives. Our engaging Dolby campaigns showcased the immersive experiences of Dolby Atmos and Dolby Vision, capturing audience interest. This resulted in a stronger digital presence, reinforcing Dolby’s leadership in entertainment technology across the region.
Overview
Our efforts spanned from movie premiere promotions to interactive social media experiences, emphasizing the unparalleled quality of Dolby’s technology. Through bespoke digital assets, influencer collaborations, and engaging templates, we reinforced Dolby’s status as the gold standard for entertainment in the region.
Challenges & how we overcame them
Challenges & how we overcame them
- 01Establishing regional relevanceThe challenge was that Dolby had a strong global presence but needed a tailored strategy to connect with MENA audiences.
- 02Showcasing Dolby's immersive experience digitallyThe challenge of translating Dolby’s sensory-rich experience into digital platforms was complex.
- 03Maintaining brand consistency across platformsEnsuring that Dolby MENA’s digital assets aligned with its global brand guidelines while appealing to regional tastes.
Solutions
We've delivered!
360-degree digital strategy
Content creation & storytelling
Engaging Dolby campaigns
Stronger digital presence
Increased Registrations & Awareness
E-commerce
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